What we do


Smash your campaign goals with Unruly's premium video ad marketplace. We use unique, first-party emotional data to power UnrulyX and help advertisers better engage global audiences on brand-safe, premium sites, while helping publishers grow revenue from their audiences. Don’t just reach people. Move people.

Full circle or pick & mix

Supercharge every part of your video advertising campaign with our emotional data-powered marketplace. Reach users at scale through our UnrulyX or go for the whole enchilada with a completely connected campaign.


For advertisers

More engaged views - fast, safe and at scale. Unruly’s first-party data helps 91% of AdAge brands test, target and engage with global audiences on brand-safe, premium sites while smashing campaign goals.

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For publishers

More revenue from more pages. Unruly uses emotional targeting and polite formats to more efficiently monetise sites and audiences without the need for pre-existing video content.

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How we do it – our core products


UnrulyX - Premium, brand-safe and massively scaled
UnrulyX - Premium, brand-safe and massively scaled

With 82% of views delivered on comScore 1000 sites, UnrulyX is the data-powered video marketplace advertisers can trust. Polite outstream formats allow publishers to better grow revenue without the need for pre-existing video content.

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UnrulyEQ - Turn the emotion up to 11
UnrulyEQ - Turn the emotion up to 11

UnrulyEQ is an unrivalled content testing and targeting solution that uses emotional data to supercharge campaign impact, boosting brand metrics by as much as 80%. Advertisers can better understand the impact of their ads, and identify relevant audiences at scale, while publishers’ inventory gets filled with more relevant ads.

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