Comfy Beds And Emotional Heads: 6 Branded Vines You Should Watch Right Now

Effective brand marketers know the value of creating short-form video as part of their video content stack. It’s an effective way to attract and engage a mobile audience.

But it’s still not always easy to find the best branded content on Vine. So if you were wondering which advertisers are coming out on top in the attention battle for bite-sized consumer attention, we’ve got you covered and have rounded up this week’s top 6 branded Vines.

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Vine turns two this weekend. The short form video app certainly has a lot to celebrate during its short life. Millions of users and already one of the first platforms to be included in marketing plans, there’s no doubt that Vine is one of the most exciting and disruptive developments to happen to the online video landscape in recent years.

In fact, Vine recently announced that in the past 10 months alone, there have been over 347 billion loops. But what does the future hold for the six-second sensation?

We spoke to the top Vine creators on the planet to ask them for their Vine predictions for the next 12 months:

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Vine celebrates its 2nd birthday later this month – although, it feels like it has been around a lot longer. The short-form video platform has enjoyed huge success in its short life, with millions of Vines being posted every week.

Only problem is it’s not always easy to find the most engaging Vine content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right.

In this week’s round-up, there’s festive celebrations, frozen pizza and lip balm to wet your appetites.

Enjoy!

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In the latest part of the Unruly Vine series, we caught up with the increasingly popular Yves Das. He’s rapidly becoming a popular content creator as brands strive to get cut-through on one of the hottest video platforms on the planet.

On a recent visit to London for a creative partnership with Social Media Week and Microsoft, we took some time out of his busy creative day to find out what it is about Vine that it made him throw in the agency towel and start his very own Vine consultancy, Looping Tales.

Yves is somewhat of a stop-motion sensation. His all-natural, authentic style is extremely eye-catching and he’s not alone. Many of the most popular Viners use stop-motion to stand out from the crowd and it’s easy to see why this style of content is so popular. However, there’s normally something that makes each content creator unique. #

Ian Padgham, for example, has a Vine companion in Woodman, while Pinot’s work always begins life as a 2D sketch.  Yves is no exception here.  In lots of his Vine work you’ll find Guido, his tiny, orange, Vespa-riding friend. It’s probably safe to say his huge stunts make him the most famous Vespa rider on Vine.

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