Festive Shops And Helicopter Drops: 5 Xmas Ads You Should Watch Right Now

Every week, Unruly searches far and wide for the branded content making the biggest impression across the social web. This week, there’s only one topic of discussion: Christmas!

With more and more brands unveiling the highly-anticipated festive campaigns, the race is heating up for the season’s big winner. Could it be Sainsbury’s with a family-friendly musical? Or M&S with its action-packed look into the inner workings of the Claus family.

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The race for Christmas advert success is always hotly contested – and 2015 was no exception. As brands gear up another festive season of clamouring for shares, likes, views and, of course, sales, let’s take a look back at last year’s top 10 to see what we learned.

2015 was one of the biggest Christmas upsets in a few years, with none of the major British retailers taking home the top spot.

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A few days ago we shared our top tips on how to turn your festive ad into a Christmas cracker.

But Christmas is the season for giving – and we have five more tips to give.

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Let’s talk about Christmas. OK, so we’ve just entered October, Halloween is not even a twinkle in a pumpkin’s eye and it’s not even that cold outside, but they do say it comes earlier every year.

Certainly for brands and ad agencies it does. Indeed, for a lot of marketers, the festive period is the focal point of their calendar, and many are already well into their festive campaign planning.

But how do you make sure you end up with a Christmas cracker and not a turkey? How do you avoid being haunted by the lyrics, “So this is Christmas, and what have you done”?

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It’s been a fantastic year for advertising. Over the last 12 months we have seen some incredible work from a wide range of brands and agencies.

We’ve seen records tumble, with this year’s crop of Super Bowl ads delivering the most online shares in its history. Android’s super-cute “Friends Furever” also became the most shared ad of all time.

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The most shared holiday ad charts are dominated by British retailers. Here’s what to learn from Father Christmas across the Pond.

Ah Christmas. It’s the most wonderful time of the year, when Jack Frost nips at your nose and grandmas near and far dodge reindeer. Even for native Jewish Californians like myself.

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Sainsbury’s goes penguin hunting, Goldiebox goes all 1984 on us and Amazon plots the end of the world (not really!). Yep, it’s just another week in AdLand!

So which ads have caught fire on the web over the last seven days? Here are our five picks.

Enjoy!

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Getting into the Christmas spirit? We certainly are here at Unruly. And with good reason, John Lewis’s annual festive offering is just around the corner and we could not be more excited.

Will the UK retail store be the talk of the web this year? Or will another contender once again claim the crown? With Waitrose and Sainsbury’s among many brands plotting to take the Christmas No.1 spot this year,  one thing is for sure, it’s going to be competitive.

But before we look ahead, we thought it would be good to look back at least year’s crop of holiday adverts and see which ones made it to the top of the Unruly Christmas tree.

That’s right, using the Unruly Viral Video Chart, we have compiled a chart of the top 10 most shared Christmas ads from around the world in 2013.

It’s quite a list, with retail stores surprisingly not having it all their own way.

Enjoy!

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