7 Fascinating Football Advertising Facts To Kick Off The New Season

After what has seemed like the longest summer in history, the Premier League is back! That’s right, the world’s most famous football league returns this Friday – and we could not be more excited.

So to celebrate in true Unruly style, we thought we would kick off (see what we did there?) the season with some interesting stats around football advertising, all from Unruly’s database.

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Suarez being banned for biting another player, hosts Brazil being hammered by Germany 7-1 and former champs Spain falling at the first hurdle – it’s certainly been a World Cup to remember.

But as Germany return home as heroes, it’s worth remembering that the men in shin pads and boots were not the only star players battling it out over the last month. Brands and their agencies have also been in the thick of the action.

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The World Cup has not even started, but already its ads have outperformed this year’s Super Bowl.

That’s according to new data released today by marketing technology company Unruly, which found the top 20 most shared World Cup commercials have already attracted almost a third more shares than the top 20 Super Bowl 2014 ads – months after Super Bowl Sunday.

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Argh, the wait is almost killing us. The World Cup is just three weeks away, but it might as well be three years.
With the FA Cup and most of the national leagues now done and dusted, footy fans only have the Champions League to sustain their footy fix until the action starts in earnest in Brazil on June 12.
So to keep us going in this hour of need, we have come up with our favourite football (soccer) ads of all time.

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The next World Cup in Brazil may be months away, but brands, agencies (and probably some footballers too) are already gearing up for the prime marketing opportunity of the year.

Brands internationally are already spending $1.6 billion (source: IEG) on sponsorship fees for next year’s World Cup, more than double than what was spent on the 2012 Olympics. But the good news is you don’t have to fork out on huge sponsorship fees to be a big hit. Unlike the tournament itself, you don’t have to be in it to win it!

You only need to look at the 2010 World Cup to see what we mean. Despite arch-rival adidas being a sponsor, Nike gatecrashed the party with its epic “Write The Future” ad campaign. It was not only the biggest ad of the tournament, but also the biggest ad of the year.

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