What is your favourite online video ad? VW’s “The Force“? Volvo’s “Epic Split”? Dumb Ways to Die? Well, to mark its 10th anniversary, YouTube recently polled its users to identify their favourite ad of the decade – and the result is a little surprising.
The online video platform announced the top 5 earlier today and at the top of the pile is Turkish Airlines’ “Kobe v Messi: The Selfie Shootout”. The ad, starring arguably the two biggest sports stars on the planet, ran away the public vote, despite attracting fewer shares by some way than the rest of ads in the top 5 (it managed a share rate of less than 0.5%). In fact, it does not even make it into the top 100 most shared ads of all time.