Pepsi Also Replaces Coke In Top 10 Brands Of The Year As Marketing Technology Platform Launches Inaugural Unruly Video Sharing Awards.
LONDON, NEW YORK, PARIS, BERLIN, STOCKHOLM — December 10, 2013 — Samsung is the most successful social video brand of 2013. The technology giant’s video campaigns attracted more shares this year than any other advertiser, according to new data released today by Unruly — the award-winning platform for social video advertising.
Thanks to the global success of such campaigns as “S4: Sound & Shot”, Samsung attracted 7.3 million shares* – 2.3 million more than insurance company GEICO in second spot and a 201.20% increase from the previous year, when they finished eighth.
In third spot is Dove, the Unilever brand which attracted 4.52 million shares in 2013 (source: Unruly Viral Video Chart*) thanks to its record-breaking campaign “Real Beauty Sketches”, the most shared ad of the year and the most viewed online video ad campaign of all time.