Video Player-Ad Interface Definition (VPAID) – What Is It? And How Does It Work?

Earlier this year Google announced that Flash videos would no longer run through its DoubleClick suite of products.

This has meant more and more attention is being paid to the VPAID spec, as advertisers and publishers seek alternatives that can offer both interactivity and increased transparency.

So this week we’re looking at exactly what VPAID (aka Video Player-Ad Interface Definition) is, how it works, and weighing up some of the pros and cons.


Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns. (more…)