Vodafone: Connected She Can
International Women’s Day is here and, along with the moving tributes, political stances and inevitable Twitter jokes, there is always the curious question of what brands ought to do on a day like this.
Different brands have responded to this question in different ways. For its International Women’s Day campaign Vodafone has released two ads – ‘Connect’, which is airing internationally, and ‘ReConnect’, aimed at the UK – both of which highlight the lives of women, struggling, triumphing and everything in between. (more…)