What Brands Can Learn From Viral PSAs

The humble PSA is in the middle of a renaissance. Wherever you turn online, a new breed of socially-conscious yet highly-shareable video ads come bouncing between newsfeeds, generating industry buzz and dominating user attention.

While major brands compete to outsize and outspend each other, the real champions of 2015’s ad game are the small charities, activist organisations and humanitarian groups that are using emotion and wit to channel the immense power of the Open Web towards social good.