The next World Cup in Brazil may be months away, but brands, agencies (and probably some footballers too) are already gearing up for the prime marketing opportunity of the year.
Brands internationally are already spending $1.6 billion (source: IEG) on sponsorship fees for next year’s World Cup, more than double than what was spent on the 2012 Olympics. But the good news is you don’t have to fork out on huge sponsorship fees to be a big hit. Unlike the tournament itself, you don’t have to be in it to win it!
You only need to look at the 2010 World Cup to see what we mean. Despite arch-rival adidas being a sponsor, Nike gatecrashed the party with its epic “Write The Future” ad campaign. It was not only the biggest ad of the tournament, but also the biggest ad of the year.