AppNexus And Unruly Launch First Open-Source Prebid Solutions For Outstream Video

Solutions are built to support prebid.js, the industry’s most widely-adopted, open source header bidding wrapper

New York, June 8, 2017 – Video ad tech company Unruly and AppNexus, the world’s leading independent advertising technology company, today announced mutual support globally of the industry’s first open-source header bidding solution for outstream video, through the open-source library and community, prebid.js. This enables all publishers to auction outstream video inventory with customization and control across desktop and mobile and optimize revenue through direct transactions with premium demand partners in a fair and transparent auction.