Unruly Named As AOP Awards Finalist For Second Year Running

Unruly Named As AOP Awards Finalist For Second Year Running.

Well done Ops Legends!

The Unruly Operations Team has been nominated for the AOP Digital Publishing Awards for the second year in a row.

The Awards recognise and champion excellence in digital advertising, reflecting the innovation and enterprise that characterises the industry. 

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Unruly has been named among the top 50 fastest growing digital companies in Europe for the second time.

CTO and co-founder Matt Cooke joined leading entrepreneurs and business leaders from across the European digital scene for the invitation-only event at the GP Bullhound Summit:PARIS last week.

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Argh, the wait is almost killing us. The World Cup is just three weeks away, but it might as well be three years.
With the FA Cup and most of the national leagues now done and dusted, footy fans only have the Champions League to sustain their footy fix until the action starts in earnest in Brazil on June 12.
So to keep us going in this hour of need, we have come up with our favourite football (soccer) ads of all time.

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Distribution just as important as content, says research into advertising at tentpole events; also explains how Microsoft could have won the Super Bowl and that 93% of viewers didn’t realize Bob Dylan’s spot was for Chrysler. 

Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report launched today by marketing technology platform Unruly. The Science of Sharing 2014 – which looks at commercials from this year’s Super Bowl to see why some performed well online and others missed the mark – found very few viewers cited the famous faces on show as a key reason why they would share the ads with their social networks.

The stars were certainly out for Super Bowl 2014, with Bob Dylan, Ellen DeGeneres, Stephen Colbert, The Muppets,  U2, Arnold Schwarzenegger and the cast of 90s sitcom Full House among the many celebrities used to front multi-million dollar ad campaigns.

However, despite so many celebrities on show, online shares of ads that aired during the 2014 Super Bowl decreased by almost a third from the previous year – the first time shares of Super Bowl ads have decreased year-on-year. Meanwhile, none of the top 3 most shared ads from Super Bowl 2014 featured celebrities. (more…)

Aren’t we all just holding out for a hero? Judging by this month’s Unruly Global Ads Chart, it certainly looks that way.

This month’s top 20 is dominated by ads which celebrate all things heroic – from the unsung superstars from our everyday lives to the modern day idols which dominate popular culture.

Standing proudly at the front is an ad which celebrates the people who do the hardest job in the world. Now, you may think that would be a brain surgeon, a deep-earth miner or Justin Bieber’s PA – but you’d be wrong.

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Three is the magic number in this month’s Unruly Global Ads Chart. That’s because for the first time in the chart’s long history, three ads launched in the same month also made it onto the top 20 most shared ads of all time.

On any normal month, Evian’s superb ad Baby&Me or Kmart’s mammoth hit Ship My Pants – with 2.3 million and 2 million shares respectively – would have easily grabbed top spot.

But April was anything but normal, with three very different ads from brands with varying social video pedigrees totally dominating.

The number one spot instead went to Dove for its Real Beauty Sketches campaign. Launched on April 14, it attracted 3.1 million shares last month. The three-minute video, created by Ogilvy Mather for the Unilever brand, shows that when it comes to their beauty, women really are their harshest critics.

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Today, Unruly has been issued the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles kitemark following verification of its brand safety policies and practices by independent industry auditor ABC.  The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.
As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC UK’s Verification Service please go to: www.abc.org.uk/dtsg.

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IAB UK’s Content And Native Advertising Working Group Produces Base Line Guidelines To Provide Trading Clarity Around Content Marketing For The Digital Advertising Industry.

First appeared on the IAB UK website 30.04.14

LONDON – Wednesday, 30th April, 2014: The Internet Advertising Bureau (IAB) UK has today launched broad base line definitions around native ad placement and content for media owners and brands. The objective of the working definitions document is to clearly outline different types of content marketing, what they are and how they work in the digital advertising eco-system.
The definitions working document categorises the different broad characteristics and commercial aspects of four main content-based revenue types: Brand-owned Content, Display Advertising formats, Paid Content and Native distribution. Initially it seeks to inform the work of the IAB’s Content and Native Advertising Working Group. Further work will address labels helping explain the terminology around the discipline.

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First posted on London Stock Exchange website on 28.04.14

London Stock Exchange today launches ELITE, an innovative business support programme for high growth private UK companies. Matthew Hancock, MP, Skills and Enterprise Minister launched the inaugural event and welcomed the first 19 ELITE company CEOs to the scheme. The event took place at Imperial College, hosted by Xavier Rolet, CEO of London Stock Exchange Group and Professor G. ‘Anand’ Anandalingam, Dean of Imperial College Business School.
About ELITE 
The 24-month ELITE programme will provide companies’ founders, CEOs and executive teams with a tailored portfolio of business support tools, education services provided by Imperial College Business School and access to a select group advisers and investors. Major trade body supporters include the CBI, ABI, BBAA, BVCA and Tech City (full list below). In addition, companies will have access to the programme’s ELITE Entrepreneurial Fellow, Sean Phelan, founder of Mulitmap and angel investor.
As part of their journey through ELITE, management teams will be guided on how to adapt and shape their businesses for further long-term growth and how to increase their visibility and attractiveness to potential investors.

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The World Cup in Brazil does not kick off for another month, but already some brands are eyeing social video success at the prime marketing opportunity of the year.

Official sponsor Castrol has already took an almighty lead in its bid for World Cup glory. Within just three days, the British oil brand’s “Footkhana” – featuring Brazilian soccer star Neymar Jr and rally driving sensation Ken Block facing off in a battle of skills – has become one of the most shared World Cup ads of all time. The ad has currently attracted 826,215 shares across Facebook, Twitter and the blogosphere.

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