7 Fascinating Football Advertising Facts To Kick Off The New Season

After what has seemed like the longest summer in history, the Premier League is back! That’s right, the world’s most famous football league returns this Friday – and we could not be more excited.

So to celebrate in true Unruly style, we thought we would kick off (see what we did there?) the season with some interesting stats around football advertising, all from Unruly’s database.

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Solutions are built to support prebid.js, the industry’s most widely-adopted, open source header bidding wrapper

New York, June 8, 2017 – Video ad tech company Unruly and AppNexus, the world’s leading independent advertising technology company, today announced mutual support globally of the industry’s first open-source header bidding solution for outstream video, through the open-source library and community, prebid.js. This enables all publishers to auction outstream video inventory with customization and control across desktop and mobile and optimize revenue through direct transactions with premium demand partners in a fair and transparent auction.

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With Ramadan just around the corner, Unruly is here to help.

We’ve analysed the top video ads from Ramadan last year, across Indonesia, Malaysia and Singapore to bring you a comprehensive view of Ramadan based video advertising in Southeast Asia.

So you can spend less time worrying about what works and what doesn’t, and more time with friends and family this holiday period.

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In-Article Format Injects Video Ads Within Editorial Content on WSJ.com, Providing High-Performance Video Format in Premium, Relevant Contexts

NEW YORK – June 30, 2016 – Advertisers on The Wall Street Journal’s website can now purchase outstream video ad formats, which create new premium video ad inventory within WSJ.com’s article pages. (more…)

Video ad tech company and global media agency advise advertisers on how to deal with the rise in adblockers ahead of Mindshare APAC Leadership Conference; Survey finds 90% of APAC consumers would consider using ad blocking software

SINGAPORE, SYDNEY – April 28, 2016 – Video ad tech company Unruly and global media agency Mindshare today unveil a manifesto for brands looking to beat the ad blockers ahead of the Mindshare APAC Leadership conference in Hanoi, Vietnam, which starts next week (May 3-5).

The APAC Future Video Manifesto advises advertisers on how to future-proof their video advertising and deal with the rise in adblocking, predicted to wipe off $41.4bn from the global economy in 2016 (source: Adobe/ Page Fair).

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Unruly was a winner at one of San Francisco’s most exciting awards shows last night.

We won “Best Video Campaign” at the sfBIG Star Awards for the “Learn with Liz” campaign, alongside our sister company Realtor.com and advertising agency, Pereira O’Dell.

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The Trade Desk’s Clients Can Programmatically Access More Than 1 Billion Monthly Viewable Video Impressions Through SSP UnrulyX

LONDON, NEW YORK, SINGAPORE, SYDNEY – April 19, 2016 – Video ad tech company Unruly has partnered with The Trade Desk, a leading global demand-side platform, to make its premium outstream placements available to The Trade Desk clients via UnrulyX™, the viewable video SSP.

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Unruly and Brooklyn Magazine have been working together since 2011. The relationship began initially with the magazine publisher running In-Page ads and Sponsored Posts, and has since developed as Unruly launched new products, such as our In-Feed and In-Article formats.

We sat down with Jesse Smith,
VP, Integrated Sales and Marketing from Brooklyn Magazine (or
bkmag.com), for our inaugural “Pub Talk” at New York City’s Flatiron Hall (a local favorite for NYC Unrulies) this week to discuss the challenges and successes of being an online publisher.

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Unruly co-CEO Sarah Wood is one of 30 executives in the digital industry to watch out for in 2016, according to Variety.

With CES 2016 kicking off in Las Vegas this week – celebrating the biggest innovations in tech that will affect the industry for the year ahead – Sarah was identified by the magazine as one of 30 business leaders at the forefront of making noise in 2016.

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It’s been a record-breaking year for the online video market. Over the last 12 months we have seen ‘Friends Furever’ take the crown as the most shared video ad of all time, while Facebook Video ads have raised the speed of sharing to a whole new level.

The ad industry is changing faster than it ever and with it we’re seeing marketers continue to adjust their definitions of online video success.

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