Most Shared Ads Of April 2015: The Beautiful Choice And The Greens’ Election Voice

Maybe it’s just the sun finally coming out, but advertising in April took a refreshingly upbeat turn.

With Milifans and Cameronettes cheerily tussling over the impending General Election, and franchise trailers dropping to remind us of our youths, this month has seemingly put a spring in everyone’s step.

Not least of all, Dove, whose continuing viral success will surprise no one. Following a string of some of the most successful online ads of all time, Dove’s latest ‘Choose Beautiful’ tops the Unruly Viral Video Chart this month by a clear margin.

(more…)

Afraid that your ads are being served to a large percentage of non-human traffic, or “bots”? With 67% of buyers still unsure how viewability is measured and an estimated $6.3 billion loss to bots next year (Association of National Advertisers), you’re not alone with that concern.

Unruly New York hosted its second brand safety breakfast series alongside Integral Ad Science to discuss ad fraud, as well as talk about ways to deliver fraud-free, viewable campaigns. Unruly offers third party brand protection via a long standing partnership with Integral Ad Science to validate the quality of our traffic.

(more…)

A sneaky peak at the Queen in bed and a hairy mole rising up the ranks to become an unlikely advertising superstar. It’s just another week in Adland.

After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time getting lost in the land of cats, goats and pimple-popping clips (you know who you are).

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

(more…)

Snickers reboots The Brady Bunch, Lionel Messi gets stuck in a box and a cute dog gets lost. 

Sound bizarre? Well, it’s just another week in AdLand.

Here’s the five best ads Unruly have been mulling over this week.

Enjoy!

(more…)

Christmas has arrived! Sure, it may be more than a month till Jesus’ birthday, but John Lewis has just unleashed its festive offering upon the world. Hooray!

Yep, be prepared to fall in love with a little penguin called Monty, but be warned: it could make your eyes water.

The UK retail store’s commercials have become as much a part of Christmas as turkey, family squabbles and your gran falling asleep after one too many sherries. So much so, it’s annual festive fare has become the unofficial start of the Yuletide period. And, quite frankly, we can’t wait.

Sure, some Ebeneezers will be grumbling ‘humbug’ under their breaths at the faintest hint of a bauble or Christmas jingle, but consumers are already feeling feverishly festive.

According to retail research agency Shoppercentric, one in three of us have started our Christmas shopping by September at the latest, while ‘Christmas’ has been the most popular search item on the John Lewis website since September 3.

(more…)