How To Reach The Right Audience And Bring Home Advertising Gold

Let the games begin!  With 55 Gold medals already given out, the 2016 Summer Games are in full swing. And this year advertisers have brought their A-game with the top shared Olympics ads already reaching more than 2.3 million shares.

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  • Unruly provides marketers with comparative insight into the cultural, seasonal and demographic drivers of video engagement; advertisers can also compare brand metrics with competitive set
  • Data shows happiness is most common emotion people feel while watching video ads worldwide, while US consumers more likely to like a brand and buy a product after watching an online ad than viewers in Europe

Thursday, March 10, 2016 – Did you know that the most shared ad of all time – Google Android’s 2015 commercial “Friends Furever” – made consumers around the globe feel almost four times as happy as the average ad?

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It’s been a record-breaking year for the online video market. Over the last 12 months we have seen ‘Friends Furever’ take the crown as the most shared video ad of all time, while Facebook Video ads have raised the speed of sharing to a whole new level.

The ad industry is changing faster than it ever and with it we’re seeing marketers continue to adjust their definitions of online video success.

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Spouses get a shock when they see their partner 50 years older and kangaroo men get caught in the headlights. It could only happen in Adland!

After a week watching the best (and sadly worst) video ads on the web, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the weekend.

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Constipated unicorns, smelly breath and talking in tweets. It could only be Adland.

After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can enjoy your weekend. (more…)

Rugby balls flying first class, kid astronauts and real-life Pokémon battles. It could only be Adland!

There’s no one who loves watching the most awesome social videos on the planet than us. So after a week of trawling the Open Web for the most engaging and creative content out there, we’ve compiled a list of five best video ads so you can use your time on the net wisely…. like learning how to fold a shirt in under 2 seconds.

Enjoy and happy folding!

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Clocks that tell you when you’ll die, rugby stars in notorious gangs and breaking every fashion rule in the book. It could only be AdLand!

But which are the must-see ads over the last seven days? Well, after a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the, hopefully sunny, weekend.

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This article originally appeared in Contagious.

Journalists have a name for this time of year, when temperatures are high, everyone has one eye on their holidays and consequently the media does its level best to convince us stories like this are newsworthy.

It’s called ‘silly season’ and, looking at the month in online videos, it seems that the advertising industry is having a ‘silly season’ of its own.

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Erica Cantona finally swims the Channel (well, sort of!) and Space Jam returns! It’s just another week in Adland!

After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the, hopefully sunny, weekend.

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