Unruly Expands Vertical Video Format Into German Ad Market

  • New outstream video ad unit allows German advertisers to unlock the power of mobile video and maximise viewer attention

HAMBURG – Video ad tech company Unruly today announces it is launching a new vertical video ad format for the German market.

The new outstream video unit – which can be bought in Germany programmatically or via Unruly’s sales team from mid-September – can be distributed across the Open Web, allowing advertisers to unlock the power of mobile video.

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Unruly Working With The Wall Street Journal On Outstream Viewable Video Ad Formats

wall street journal

In-Article Format Injects Video Ads Within Editorial Content on WSJ.com, Providing High-Performance Video Format in Premium, Relevant Contexts

NEW YORK – June 30, 2016 – Advertisers on The Wall Street Journal’s website can now purchase outstream video ad formats, which create new premium video ad inventory within WSJ.com’s article pages.

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Unruly Scales US Commercial Leadership To Meet Growing Outstream And Programmatic Video Demand

Omnicom Media Group Veteran Jeff Minsky Joins Video Ad Tech Company To Help Brands Future-Proof Their Video Strategy

NEW YORK – June 30, 2016 – Video ad tech company Unruly today announces three new senior hires to its rapidly expanding US commercial team.

Jeff Minsky and Steven Sottile join the video ad tech company as SVP Agency & Client Development and SVP, Sales, US, respectively, while Seho Lee joins as VP Programmatic Sales, US. All will be based in the company’s New York office. Sottile and Minsky will report directly into Unruly co-CEO Scott Button, while Lee will report into Sottile. All three bring industry expertise across all areas of video buying – brands, agencies and DSPs.

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Unruly, News Corp And Moat Partner To Bring Viewable Vertical Video To Advertisers

  • New mobile ad format launches on The Sun and The New York Post, with attention measurement from Moat

  • Unruly data shows quarter of consumers watch more than 10 videos a week on their phones; 53% of people are annoyed by having to turn their phone horizontally to watch videos

LONDON, NEW YORK – June 20, 2016 – Advertisers can now run viewable vertical video campaigns across News Corp titles thanks to a new mobile format launched at an event held at Cannes Lions today by News Corp and video ad tech company Unruly.

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Video Ad Tech Company Unruly Opens In Tokyo

Facebook’s former Sales Director in Japan to head up operations as social video company continues rapid growth across APAC

October 13, 2015 – Video ad tech company Unruly today continues its rapid global growth by opening a new office in Tokyo, Japan.

The global video platform, which has worked with 90% of Ad Age 100 brands to help get their ads watched, tracked and shared online, is expanding its operations across APAC to help ROI-driven marketers in Japan benefit from its unique audience data, native video ad formats and mobile video exchange.

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