The Alternative Cannes Lions: What If Online Sharing Determined The Award Winners?

With Cannes Lions kicking off yesterday, the advertising industry is all set to celebrate the greatest achievements of the last year.

With campaign awards ranging from ‘Product Design’ to ‘Cyber’ – and even the inaugural Glass Lion, focusing on gender issues and female empowerment – there will be plenty of chances for ambitious agencies to make their name.

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writes Jamie Fraser

Nick Offerman drinks whiskey, Victoria Secret models pretend to sing and a young boy realises his dream of becoming a UPS driver Yep, it’s just another week in AdLand! 

But which ads have caught fire on the web over the last seven days? Here are our five picks.

Enjoy!

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