At Unruly we know only too well that great content will only get you so far and that targeted distribution is the key to online video success.
That’s why we’re so proud of our suite of targeting tools, including our Nielsen Digital Ad Ratings (DAR) marketplaces, which allow advertisers to be 100% confident that their ad is reaching the right people.
This was the case with a CPG baby brand we worked with earlier this year, which saw great success using DAR to monitor and optimise its campaign.
Anyone working in the programmatic space knows the industry is moving quickly, changing quickly and can confuse quickly!
Problems can arise and then be solved in the blink of an eye, and sometimes it can be difficult to know whether the issues one person is experiencing are industry-wide, or specific to a particular situation.
To help, we’ve laid out some of the biggest things annoying our partners right now and how you can tackle them, so you know you’re not alone!
- Unruly launches Emotional PMPs allowing marketers to programmatically target premium publishers most likely to amplify emotional responses to ads
PARIS – April 20, 2017 – Video ad tech company Unruly today launches a series of new private marketplaces (PMPs) which allow French traders to target media environments that complement the emotional footprint of their ads.
AOL Clients Can Now Access Highly Viewable Video Impression On Premium Publishers Including News.com.au, The Wall Street Journal and The Sun
SINGAPORE & SYDNEY – April 4, 2017 – AOL clients can now access 1 billion more monthly viewable video impressions through a new partnership with video ad technology company Unruly. The partnership brings new, premium outstream video ad opportunities to AOL’s advertising clients and gives Unruly’s publishers access to additional advertisers through the ONE by AOL platform.
Programmatic advertising continues to grow year-on-year, and is expected to account for more than 78% of all digital ad spend in the US (across all mediums) by the end of 2017.
So why are so many of us still confused by its methods, benefits, and three-letter acronyms?
While people eagerly await the 89th Academy Awards, Unruly takes a look at how studios can use private marketplaces to make their movies a smash-hit
Despite the Oscars celebrating the best of the best on the silver screen, our data has shown that movie trailers don’t always connect with viewers or drive big box office success.
So what can studios do to attract more buzz around their movie trailers? We’ve been working with a major movie studio to bring emotional intelligence to their video campaigns through our Emotional PMPs, which were launched in September.
Over the last year, there has been a lot of interest in ad mediation solutions that can work across a greater number of demand sources, optimizing toward the best eCPM.
These newer solutions have typically taken the form of some kind of header bidding, running a first-party auction across the top bids from multiple exchanges.
We’ve come to an end of a summer filled with two major international sporting events – the Euros and the Rio Olympic Games. Gold coins have been bitten, flags have been waved, and lots and lots of ad calls have been made.
Here at Unruly, we were curious how advertising volumes spiked and dipped for publishers around these two sporting events.
This week the IAB released new research confirming that the application of its LEAN principles helps publishers monetize their content without turning off consumers and driving ad blocking.
As Unruly officially launches our UnrulyX Lab for publishers – an immersive deep dive into industry trends and challenges, including how to practically apply the LEAN guidelines – now feels like a good time to remember the importance of using these principles and understand what makes them successful.
Making sense of programmatic language can be tough. Especially when we’re faced with jargon, multiple words meaning the same thing, or varying definitions for a single word.
Sick of nodding your head in meetings then running to check what the latest acronym stands for? It happens all too often. That’s why we’re launching a new series “Learn the Lingo” to help programmatic buyers navigate the ever-changing digital ecosystem.