How LEAN-ing On IAB Guidelines Can Make Your Site Stand Tall

This week the IAB released new research confirming that the application of its LEAN principles helps publishers monetize their content without turning off consumers and driving ad blocking.

As Unruly officially launches our UnrulyX Lab for publishers – an immersive deep dive into industry trends and challenges, including how to practically apply the LEAN guidelines – now feels like a good time to remember the importance of using these principles and understand what makes them successful.

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