Unruly Receives Anti-Fraud Seal From JICWEBS

We’re passionate about brand safety at Unruly. We recently became the only video SSP to receive an independent review certifying our compliance with the Trustworthy Accountability Group’s (TAG) Inventory Quality Guidelines (IGQ).

Fresh off the heels of that certification, we’re also happy to report that this week we became one of only three companies to receive the Anti-Fraud Seal from JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland). We received the seal, as verified by independent auditor ABC, for demonstrating we have met JICWEBS’ Good Practice Principles for reducing the risk of exposure to ad fraud. (more…)

By Glen Duncan, Unruly’s Global Ops Director and Chair of IAB Ad Ops Council

Concerns around ad fraud and brand safety continue to pose a powerful threat to the health of the digital ecosystem. In a survey we conducted recently with 1,000 senior brand and agency marketers across the US and UK, ad fraud was cited as one of their top concerns when using programmatic ad exchanges, along with quality of inventory and viewability.