Christmas has arrived! Sure, it may be more than a month till Jesus’ birthday, but John Lewis has just unleashed its festive offering upon the world. Hooray!
Yep, be prepared to fall in love with a little penguin called Monty, but be warned: it could make your eyes water.
The UK retail store’s commercials have become as much a part of Christmas as turkey, family squabbles and your gran falling asleep after one too many sherries. So much so, it’s annual festive fare has become the unofficial start of the Yuletide period. And, quite frankly, we can’t wait.
Sure, some Ebeneezers will be grumbling ‘humbug’ under their breaths at the faintest hint of a bauble or Christmas jingle, but consumers are already feeling feverishly festive.
According to retail research agency Shoppercentric, one in three of us have started our Christmas shopping by September at the latest, while ‘Christmas’ has been the most popular search item on the John Lewis website since September 3.