8 Tips On How To Create The Perfect Christmas Ad

Christmas has arrived! Sure, it may be more than a month till Jesus’ birthday, but John Lewis has just unleashed its festive offering upon the world. Hooray!

Yep, be prepared to fall in love with a little penguin called Monty, but be warned: it could make your eyes water.

The UK retail store’s commercials have become as much a part of Christmas as turkey, family squabbles and your gran falling asleep after one too many sherries. So much so, it’s annual festive fare has become the unofficial start of the Yuletide period. And, quite frankly, we can’t wait.

Sure, some Ebeneezers will be grumbling ‘humbug’ under their breaths at the faintest hint of a bauble or Christmas jingle, but consumers are already feeling feverishly festive.

According to retail research agency Shoppercentric, one in three of us have started our Christmas shopping by September at the latest, while ‘Christmas’ has been the most popular search item on the John Lewis website since September 3.


New White Paper Shows How Disney Dominates Movies Sector Online With 26.1% Share Of Digital Buzz; Gives Key Insights on How Studios Can Use Video to Drive ROI

October 16, 2014 – A third of moviegoers claim they would buy a movie ticket after watching a trailer or ad online. That’s according to new research by marketing technology company Unruly, which also found that 28% of 1,050 web viewers surveyed said they would rent the film.

Consumers who share movie-related content are almost 6 times more likely to purchase a ticket than those who don’t.  However, the new report – called ‘The Science of Sharing: Movies’ – found the majority of online movie marketing campaigns are not being optimized for sharing across the social web.

Box office revenue in the US alone has slumped 8.8%, with a loss of over $1 billion over the past 24 months, putting increasing pressure on movie makers’ bottom line. The research, which analyzed the most shared movie promos from September 2013 to September 2014, provides actionable insights for studios looking to generate more ROI from their online marketing.