Unruly Launches Dashboard Which Tracks Emotional Trends Of Video Advertising

  • Unruly provides marketers with comparative insight into the cultural, seasonal and demographic drivers of video engagement; advertisers can also compare brand metrics with competitive set
  • Data shows happiness is most common emotion people feel while watching video ads worldwide, while US consumers more likely to like a brand and buy a product after watching an online ad than viewers in Europe

Thursday, March 10, 2016 – Did you know that the most shared ad of all time – Google Android’s 2015 commercial “Friends Furever” – made consumers around the globe feel almost four times as happy as the average ad?

(more…)