How Did Channel 4’s “We Are The Superhumans” Win Cannes Lions?

Superhuman by name, superhuman by performance – it seems there’s no stopping Channel 4’s Paralympic promo.

The ad became the most shared ad of Rio 2016 after attracting more than 1.3 million shares, and last week received the coveted Film Lions Grand Prix award at Cannes Lions. But what has made the ad performance Higher, Faster and Stronger than its rivals?

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One of the most powerful ads launched in conjunction with this year’s International Women’s Day is P&G’s “#WeSeeEqual”.

The video, created by the agency behind the highly successful “#WomenNotObjects” campaign, tries to shatter traditional gender stereotypes using footage taken from user-generated videos partially sourced by Storyful.

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Super Bowl 50 has been called “Super Bowl Light”: light in shares and light in substance.

Unruly’s recent Science of Sharing: Super Bowl 50 study shows that shares fell 17% from 2015, primarily because the ads did not evoke intense emotional responses in viewers, which is the key driver of sharing.

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  • Unruly Pulse provides marketers with comparative, data-driven insight into the cultural, seasonal and demographic drivers of video engagement
  • Data finds that Indian audiences are the most likely to buy a product after watching a video ad, with a reported purchase intent of 69%

MUMBAI / NEW DELHI – Friday, January 13, 2017 – Indian consumers are the most likely to purchase a product after watching a video ad.

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Political disruption, sporting glory and record-breaking weather – 2016 certainly had its fair share of ups and downs. 

But while many news outlets have written off 2016 as the worst in living memory, just what was the mood among consumers?

Were people in the UK happier than they were in 2015? Just how did Americans feel about the US Election? Were people around the world really sadder than they were the previous year? Well, using our analytics engine, Unruly Pulse, we can find out.

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John Lewis’ #BusterTheBoxer continues to hold the top spot of the most shared Christmas ads of 2016, with nearly 2 million shares to date.

And, as the Christmas season is the busiest shopping time of the year, brands all over the world are no doubt looking for tips on how to take home the number 1 spot for themselves.

In addition to creating an ad that elicits an intense emotional response from your viewers, it’s important to target the viewers most likely to love your ad.

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  • Unruly Pulse provides marketers with comparative, data-driven insight into the cultural, seasonal and demographic drivers of video engagement;
  • Data finds Australian consumers are twice as likely to be saddened by ads than the global average viewer

SYDNEY – Thursday, August 11, 2016 – Australian viewers are twice as likely to cry when watching an ad than the rest of the world.

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  • Unruly provides Japanese marketers with comparative data-driven insight into the cultural, seasonal and demographic drivers of video engagement; advertisers can also compare brand metrics with competitors

  • Data finds Japanese consumers among the hardest audiences to engage in the world – viewers in Japan are less likely have a strong emotional response to video advertising

TOKYO, Friday, July 29 – Japanese consumers are among the hardest to engage emotionally using video advertising. That’s according to data from Unruly Pulse – a new dashboard launched in beta today by video ad tech company Unruly.

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With only 30 days to go until the Olympic flame reaches Rio De Janeiro, athletes aren’t the only ones getting their game-faces on.

Slowly but surely, brands like Samsung, Nike and Gatorade have been releasing their Olympic 2016 spots, with varying approaches and success.

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Did you know that Australians share branded video content faster than any other country worldwide? Or that the most common reason to share a video online in Japan is to seek other people’s opinions, while in the U.K. it’s to recommend a product or service?

Or, with a month to go to the Rio Olympics, how about that Brazilians are more likely to buy a product or love a brand after viewing an online ad than consumers in the US, South-East Asia and Europe? (more…)