Agencies, Brands And More Weigh In On Unruly’s 9 Predictions For 2018

Unruly recently looked into its crystal ball and gave 9 predictions for AdLand in 2018. You can read them all here.

While doing our annual bit of future-gazing, we reached out to thought leaders from across the ad and tech industries in order to get their opinions on each of our predictions.

The insights we got back were too good not to share, so we’ve gathered them up here for your viewing pleasure!


2017 was a massive year for Adland. Brand safety and transparency dominated the conversation, smart devices captured marketers’ imaginations, and the importance of quality creative was highlighted by some truly spectacular campaigns.

But what does 2018 have in store? Will it be the year that augmented reality takes over? What will brands do to make the most of the increased importance of voice search?