M&S’s Paddington Ad Is Most Effective Christmas Ad Campaign Of 2017

M&S Has The Bear Essentials To Top UK Chart Ahead of Sainsbury’s And Aldi, While John Lewis’ “MozTheMonster” Down In 10th; Apple’s “Sway” Fails To Make Top 10

LONDON – Monday, December 11, 2017 – Marmalade sandwiches all round – M&S’s Christmas campaign, starring Paddington Bear, is the most effective Christmas ad campaign of 2017.


The launch of the John Lewis Xmas ad has become as much a part of the Christmas experience for Brits as watching “It’s A Wonderful Life”, moaning about sprouts and your nan dozing off in front of the Queen’s Speech after one too many Babychams.

But new research released today by video ad tech company Unruly suggests the retail store’s annual festive treat could be losing its Yuletide magic.


Video Ad Tech Company Ranks Cannes Winners Using Unruly EQ Score, A Metric Which Measures Social, Emotional and Business Impact Of Online Ads

CANNES – June 19, 2017 – A campaign in which a real acid attack survivor shares her beauty tips is the most effective ad of last year’s Cannes Lions Film winners, according to new data released today by Unruly.


  • Unruly launches new targeting capability which connects advertisers with viewers most likely to connect emotionally with a specific
  • New Balance first brand to use emotional targeting in Japan; sees 113% increase in campaign completion rate, 135% increase in brand awareness

TOKYO – December 7, 2016 – Video ad tech company Unruly today launches a new targeting capability which helps advertisers connect with consumers most likely to emotionally engage with a specific ad.

Unruly EQ Targeting uses data from the company’s content evaluation tool, Unruly EQ™ – created using over 1 million consumer data points – to target the consumers most likely to engage emotionally with a video, leading to increases in earned media, brand recall and purchase intent.


  • New proprietary tool uses emotional, biometric and audio testing to allow brands to maximise emotional and business impact of ads
  • Launched in partnership with Affectiva and Moodagent, Unruly EQ also validates if ads are authentic and consistent with brand values
  • Reprise Media India and Ogilvy & Mather the first to use new tool in India

NEW DELHI – Wednesday, November 30, 2016 – Video ad tech company Unruly today launches a new content testing tool that allows Indian advertisers to analyse the authenticity of their video ads.


  • New proprietary tool uses biometric, neurological, emotional and audio testing to allow advertisers to maximise emotional and business impact of ads; validates if ads are authentic and consistent with brand values
  • Unruly also launches Emotional Private Marketplaces, allowing marketers to programmatically target premium publishers most likely to amplify emotional responses to their ads

September 8, 2016 – Video ad tech company Unruly today launches two new products designed to bring end-to-end emotional intelligence to digital advertising.