Unruly Taps IBM Watson To Improve Accuracy of Online Marketing Campaigns In Australia

Video Ad Tech Company’s New Video Targeting Tool Uses Watson Cognitive Computing To Help Increase Sales From Online Consumers Down Under

SYDNEY – February 21st, 2017 – Video ad tech company Unruly has turned to IBM Watson to create a new cognitive-powered psychographic targeting tool to increase the effectiveness of Australian video ads.

(more…)

Unruly teamed up with IBM Watson last week to launch Unruly DNA – a new tool which helps brands use Artificial Intelligence (AI) to find and engage the people most likely to increase sales.

Unruly DNA combines Unruly’s emotional intelligence tools with IBM Watson’s machine learning capabilities to create psychometric and behavioural profiles of light buyers.

(more…)

Unruly’s New Video Targeting Tool Uses Watson Cognitive Computing To Help Increase Sales From Online Consumers

LONDON, NEW YORK – December 15th, 2016 – British ad tech company Unruly has turned to IBM Watson to create a new cognitive powered psychographic targeting tool to increase the effectiveness of digital video ads. Unruly DNA combines the company’s emotional intelligence tools with IBM Watson’s machine learning capabilities to help identify and engage the people most likely to increase a brand’s sales.

(more…)