Viral Review: Kleenex’s ‘Dogvert’ Will Make You Reach For The Tissues

This article originally appeared in Marketing Magazine

Kleenex: Unlikely Best Friends

Rating: 8/10

If Jane Austen wrote online advertising coverage in 2015, a sample post might begin like this: “It is a truth universally acknowledged that a brand in possession of an adorable animal video, must be in want of shares”.