News You Can Use: Mobile Video Consumption Is Exploding Across South-East Asia

Each and every week Unruly hunts for the biggest headlines in advertising and marketing, bringing them all together in this handy list so you can stay up to date with what’s happening across the industry.

In this week’s round-up we find out why the number of people watching videos on their smartphones in South-East Asia is exploding, how Unilever is taking on the duopoly and also wonder whether Nike has already created the best ad of the year – in February.

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To mark World Food Day this Sunday, Knorr – Unilever’s largest brand – is cooking up a simple social recipe to raise awareness about the fact that 1 in 4 people around the world do not receive the right vitamins and minerals to lead a healthy, active life.

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It’s been a busy week in Adland as the biggest brands gear up for sporting success at the Rio Olympics. In fact, with so much going on, you might have missed some of the great bits of creative coming out of the brightest minds in the industry.

That’s why, every week, Unruly gathers up five of the best campaigns for your viewing pleasure. 

This week’s selection features an imaginative piece from Mercedes-Benz, Jack Whitehall doing his very best to embarrass a wonderfully deadpan Bradley Wiggins and the return of Dove.

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Caitlin Moran discussed the challenges facing publishers and journalists alike today during an insightful discussion with Johnny Hornby, founder of The & Partnership, at Cannes Lions.

Today also saw Unilever CMO Keith Weed take the stage for his ‘Future of Brands’ keynote, in which he addressed the power of influencers and Unilever’s new commitment to remove stereotypes from its brand marketing.

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We’re only 22 days away from Cannes Lions 2016, and another week closer means another post in our Cannes Countdown series. Last time we looked at the ads that might take home gold, but what about the events, sessions and conferences that make up the rest of the week?

Cannes is full of more speaker slots, learning experiences and seminars than you can shake a golden lion statue at, but how do you know which ones REALLY matter? We’re here to help. (more…)

Every week we trawl the web for the latest and greatest video campaigns and then present them to you in this tidy list. So settle in, and enjoy our eclectic mix of weird and wonderful ads!

In this week’s round-up we’ve got a moving follow-up to Save The Children’s 2014 campaign and the latest video from Women’s health brand Hello Flo. Our selection of ads also features big cats, a talking pancake and Idris Elba – suffice to say it’s been an interesting week in the world of advertising.

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Brands are increasingly recognizing the influence of short-form video as a way to attract and engage an audience online. Now with a new iOS search feature, it’s even easier for consumers to find the hottest trending content on Vine.

If you were wondering which advertisers are coming out on top in the attention battle for bite-sized consumer attention, we’ve got you covered and have rounded up this week’s 6 best branded Vines.

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Brands are increasingly recognizing the influence of short form video as a way to engage and attract an audiences online. But which advertisers are coming out on top in their head-to-head battles for bite-sized consumer attention?

With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to show you how it’s done.

 In this week’s round-up, we have invincible party cups, bath-time magic and ‘Sportsmageddon’.

 Enjoy!

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Dove campaign committed to fostering self-esteem among women reaches billions around the world.

Less than a month after launch, the Dove Real Beauty Sketches film became the number one viewed online video ad of all time. The film, which explores how women view their own beauty in contrast to what others see, has been viewed more than 114 million times to surpass all previously recorded video ads, according to the Viral Video Chart reported globally by Unruly*. In addition, Dove Real Beauty Sketches has garnered another 15 million views in China where it just launched. Not only has the film been viewed in record numbers around the world, it is also the most shared video ad in over a year and the third most shared of all time, although closing the gap. Dove Real Beauty Sketches was uploaded in 25 languages to 33 Dove YouTube Channels and has been viewed in over 110 countries.

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