UnrulyX Is First Outstream Video SSP To Unify Demand Sources For Publishers

Unified Demand from video ad tech company Unruly increases publisher revenues and provides more control of every source of outstream video demand

LONDON, NEW YORK – September 21, 2016 – For the first time, publishers can unify their global outstream video demand within a single platform.

Unruly’s SSP UnrulyX allows publishers to optimise demand from the company’s programmatic and managed services, publishers’ sales teams, exchanges, DSPs and other SSPs. This ensures every impression is offered to multiple sources in a unified auction, leading to increased number of competing bids, maximum fill and higher CPMs.