Honda Makes Dreams & Under Armour Is Unlike Any Other: 5 Ads You Should Watch Right Now

Every week Unruly scours the world wide web for the best and brightest ads, and then puts them all together in this handy list – so you can catch up before the weekend.

This week’s batch includes comic spots from Taco Bell and British Airways, alongside visually striking ads from Honda and Under Armour.

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It’s Halloween weekend! But before you get all dressed-up, why not check out the best ads from the past seven days?

We’ve got a great batch this week, with some of the biggest brands in the world releasing new spots – guaranteed to be treats, not tricks.

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While you might have expected an Olympic sweep for August’s most-shared ads, the real champion is rather surprising.

Despite a strong showing from the world’s biggest and toughest sports brands, Samsung’s new Galaxy Note 7 dominates this month’s chart, muscling out the competition with three top ten ads.

For the moment, It’s Samsung’s world; we’re just living in it.

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Paralympics promo from British broadcaster Channel 4 takes gold in Rio as ads from Under Armour, Nike and P&G also make the all-time top 10

Monday, August 22, 2016 – Half of the top 10 most shared Olympic ads of all time come from the Rio Games.

That’s according to data released today by video ad tech company Unruly, which puts ads from British broadcaster Channel 4, Under Armour, Nike and P&G in the all-time chart.

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What makes a golden Olympic ad? Big sports stars? A great soundtrack?

Well, with the Rio Games in full swing, Unruly has looked at one of this year’s biggest ads in more detail. 

Under Armour’s “Rule Yourself”, starring swimmer Michael Phelps, has attracted 308,000 shares since it was released back in March, making it the second most shared Olympics ad in 2016 and the fifth most shared Olympics ad of all time.

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The Rio Olympics are so close now we can almost smell the Deep Heat. So, while the world’s biggest brands and advertisers get ready to battle it out, we thought we’d identify some of the key creative ad trends we have already noticed ahead of next Friday’s Opening Ceremony.

Certainly, looking through this year’s crop of ads, it’s already clear that advertisers aiming for gold  in 2016 are dialling up the emotional intensity of their content. We’ve already seen plenty of stark imagery, pounding soundtracks, and emotive speeches – all things that get people talking about and sharing ads.

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At Cannes Lions this year, Unilever CMO Keith Weed declared ‘the time is right for us as an industry to challenge and change how we portray gender in our advertising’. His message was backed up by the announcement of the FMCG giant’s UnStereotype initiative, and comes in the wake of a steady rise in empowering portrayals of women in ads. 

Brands like Always and Dove have been leading the charge in recent years, shifting their marketing efforts towards realistic representations of women and highlighting causes that champion gender equality.

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There were a ton of ads released this week – some great, some not so great. We’ve rounded up the best of the bunch for your viewing pleasure.

This week’s collection has a bit of everything. We’ve got the return of one of the greatest Olympians of all time, an amazing VR surfing display and a suspiciously-familiar Gorilla.

Enjoy!

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This month our viral reviewer tackled the latest effort from athletics company Under Armour. Their ‘Rule Yourself’ ad broke new ground and featured the USA Women’s Gymnastics team showing off their intense training regime.

Under Armour:Rule Yourself – USA Women’s Gymnastics

Rating: 8/10

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