Unruly Brings Emotional Targeting To Video Advertising In South-East Asia

  • Unruly launches unique targeting capability which connects advertisers with consumers most likely to emotionally engage with a specific ad
  • GroupM first agency group to use new tool, which also helps brands reach light buyers, buyers of competitor brands and bespoke audiences

SINGAPORE – Friday, September 22, 2017 – Video ad tech company Unruly today launches a new targeting capability which helps advertisers across South-East Asia connect with consumers most likely to emotionally engage with a specific ad.

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What makes a golden Olympic ad? Big sports stars? A great soundtrack?

Well, with the Rio Games in full swing, Unruly has looked at one of this year’s biggest ads in more detail. 

Under Armour’s “Rule Yourself”, starring swimmer Michael Phelps, has attracted 308,000 shares since it was released back in March, making it the second most shared Olympics ad in 2016 and the fifth most shared Olympics ad of all time.

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Video ad tech firm launches new targeting capability which connects advertisers with viewers most likely to engage emotionally with a specific ad; Unruly’s technology allows brands and media agencies to apply emotional intelligence to paid media for first time

SYDNEY – November 30, 2015 – Video ad tech company Unruly today announces they have partnered with MediaCom to launch Unruly Custom Audiences, a new targeting capability that helps Australian advertisers connect with consumers most likely to emotionally engage with a specific ad.

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18-34 Males more likely to laugh or feel nostalgic, happy, angry or inspired than any other demographic, according to video ad tech company Unruly

NEW YORK, LONDON – September 3, 2015 – It’s a myth that women are more emotional than men. New research released by video ad tech company, Unruly, has found that young men are far more likely to feel intense emotional reactions to video content than any other demographic.

Millennial men have the highest emotional reaction in 14 of the 18 different psychological responses identified and measured by Unruly’s predictive tool, Unruly ShareRank™. Males aged 18-34 are not only more likely to get angry, sexually aroused and exhilarated while watching video ads than any other group, but also more likely to feel happy, fearful, nostalgic, proud and inspired.

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