Top Tips To Engaging Your Audience With 360° Video

With the huge growth in investment and interest in virtual reality, it’s only natural that brands want to be part of the action. But while 360 content is everywhere right now, it’s really not as new as you might think.

In fact, Unruly ran its first 360 video campaign way back in 2011, when pioneering brand Doritos formed an unorthodox partnership with UK rapper Professor Green.

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It’s official…The most popular new content trend for 2016 is the “Heritage ad.” Vice President of Marketing & Insights Devra Prywes tells us more about this new Adland theme, and how brands can leverage their legacy to reach more people.

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We have seen a lot of new content trends emerge during 2015. We’ve seen the decline of ‘trackverts’ – such a big hit in 2014 – and the emergence of sound-off videos. We’ve also seen less ‘fempowerment’ campaigns (the biggest content trend of 2014) as more and more brands embraced the theme of personal triumphs.

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Video live streaming apps like Meerkat, Periscope and You Now have started to dominate smartphone homescreens and are consequently capturing the attention of the massive mobile video market.

In the last couple of months there’s been an ever-growing buzz around these new live format video apps.

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