Toyota “Good Odds” Tops Unruly’s 2018 Super Bowl Effectiveness Chart

Toyota “Good Odds” is the most effective ad from this year’s Super Bowl, according to new data released from Unruly.

The auto company’s Big Game ad tops the Super Bowl 2018 Edition of Unruly’s Ad Effectiveness Chart, which ranks ads based on their EQ scores – a combined metric that scores ads on their likely emotional, social and business impact.

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Every week Unruly scours the web for the latest and greatest ads over the last seven days and then pops them all in this handy list for your viewing pleasure.

This week’s selection is a varied bunch, with a spiritual successor to GEICO’s ‘Unskippable’ ad from Barclays, as well as interesting branding pieces from Canon and Toyota.

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In a very special edition, we celebrate Back To The Future day along with hundreds of brands around the world. October 21st 2015 – which was the massive online event everyone knew it would be and more. 

Great Scott! It’s all the product placement brands have been waiting 30 years for. Brands of all shapes and sizes tried to get a slice of the action, but after a week watching hours of Back To The Future videos, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the reruns of the film series destined for every other TV channel this weekend.

Enjoy!

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Spouses get a shock when they see their partner 50 years older and kangaroo men get caught in the headlights. It could only happen in Adland!

After a week watching the best (and sadly worst) video ads on the web, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the weekend.

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Brands have been backing Vine for some time now. There’s a plethora of six-second content from all sorts of brands surfacing on the short-form video platform, driving huge value for all involved.

However, it’s not as easy as just deciding you want to use Vine and pointing and shooting.

Brands looking to get cut-through with their consumers need to create a native look and feel to their content that resonates with their target audiences. Short-form users on platforms like Vine won’t settle for intrusive, unauthentic video content – there’s way too much other great content on the platform to capture their attention. You have to get it right, or else users will simply swipe on.

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In this week’s round up we have basketball parties on the street and homeless people reading mean tweets. Yep, it’s just another week in Adland.

After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the Easter break.

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

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