The Super Bowl is, well, the Super Bowl of advertising. Besides celebrating the abilities of muscle-bound giants to run into each other at full speed, Super Bowl weekend has also traditionally been a showcase for the biggest, flashiest and weirdest advertising the world’s biggest brands have to offer.
Top 10 Most Shared Super Bowl Ads Of All Time
Activia, Nike, John Lewis and Budweiser commercials all feature on list of most successful online video campaigns; ads created for World Cup dominate in record-breaking year
November 20, 2014: Ads created around this year’s World Cup dominate a list of the top 20 most shared online ads of the year, released today by marketing technology company Unruly.
A fifth of this year’s Top 20 Global Social Video Ads Chart were either World Cup-themed or created by sponsors of the famous soccer spectacle, with Activia’s collaboration with Colombian pop princess Shakira for the video “La La La” claiming the number one spot.
The ad has attracted 5,819,822 shares across Facebook, Twitter and the blogosphere since its launch in May, making it not only 2014’s landslide winner ahead of 20th Century Fox’s “Devil Baby Attack” (2,153,236 shares), but also the most shared ad of all time. VW’s 2011 Super Bowl ad, “The Force” (5,278,399 shares) had previously held the record for more than three years.