Viral Review: Nike & Ronaldo ‘Switch’ Things Up

This article originally appeared in Campaign magazine.

Nike: The Switch

Agency: Wieden + Kennedy

Rating: 9/10

Any major global sporting event is not complete without a blockbuster Nike campaign – and the Euros just received its entry into the franchise. Over the years, the sporting brand has solidified its status as reigning champs of the event advert, covering almost every possible cinematic genre in the process.