‘A Whole Lotta Hols’ – The Sun’s £9.50 Holidays Are Back!

Unruly is working alongside sister companies The Sun and Storyful on the paper’s long-running £9.50 holiday campaign. The following release is published on behalf of The Sun.

£9.50 holidays are back – our ‘Whole Lotta Hols’ campaign goes live this week and in paper from Saturday 7th to January 31st.

This year’s campaign has seen us working alongside Storyful and Unruly, to source and distribute targeted content.

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Cannes Lions is officially in full swing, complete with emoji walls, rosé and lots of great panels.

The festival was kicked off yesterday with a talk on ‘The Anatomy Of Great Video Content’, featuring Unruly’s own Sarah Wood, British rapper and songwriter Professor Green, Barcroft Productions’ Sam Barcroft and Yolande Waldock, Head of Global Brand Team, Lexus International.

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  • New mobile ad format launches on The Sun and The New York Post, with attention measurement from Moat

  • Unruly data shows quarter of consumers watch more than 10 videos a week on their phones; 53% of people are annoyed by having to turn their phone horizontally to watch videos

LONDON, NEW YORK – June 20, 2016 – Advertisers can now run viewable vertical video campaigns across News Corp titles thanks to a new mobile format launched at an event held at Cannes Lions today by News Corp and video ad tech company Unruly.

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News UK and Unruly were out in force at Advertising Week Europe this week, with team members appearing in a number of lively discussions throughout the four-day event.

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