Meet The Makers: The Importance Of Being Agile In Social Content Creation

How do brands create agile and reactive content? And what are the biggest trends in branded social video right now? These are just some of the topics under discussion in the latest edition of our Meet the Makers column – a series of articles in which we talk to London’s brightest and best creators about how they produce effective content.

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The digital video landscape is changing…and fast. No longer are marketers able to create one-size-fits-all content that can be used effectively to achieve campaign objectives across a variety of different formats.

With short-form, long-form, live-streaming and narrow-cast niche social platforms seemingly springing up every week, the opportunities for marketers to distribute video in different ways have never been more diverse.

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