SINGAPORE – October 1st, 2018 – Unruly has partnered with several top tier publishers to launch The Philippines’ and Indonesia’s first-ever premium publisher marketplaces for outstream video ad inventory.
The UnrulyX Trusted Philippines Marketplace and the UnrulyX Trusted Indonesia Marketplace, both available via UnrulyX, will be the place to collectively buy desktop and mobile outstream video inventory across all top tier publishers in each market, guaranteeing premium environments for advertisers, with a potential audience of 55m million unique users.
Partners in the UnrulyX Trusted Philippines Marketplace include The Inquirer, The Philippines Star, Summit Media, Fox Asia, MSN, GMA Network, Rappler and OLX Philippines, to offer advertisers access to over 200 million video impressions per month. Partner publishers in the UnrulyX Trusted Indonesia Marketplace include Kompas, IDN Times, Fox Asia, MSN, Tempo, Brilio, OLX Indonesia and Perform Group, resulting in access to over half a billion video impressions per month.
The marketplace aims to meet the increasing demands of the ad industry for high quality outstream video ad formats on trusted, brand safe sites with the ease and precision targeting of programmatic buying. Quality of views will be independently verified by MOAT. Advertisers will be able to access this scaled, premium video opportunity through a dedicated Unruly team.
The collaboration comes after increasing research shows that premium sites deliver the most impactful digital ad campaigns – including recent research by Newsworks, Neuro-Insight and AOP that found quality editorial environments are more effective in driving long term memory encoding and engagement, than social sites. Another study by Newsworks and GroupM in July this year found that consumers spent 17% longer viewing ads on premium sites.
Unruly’s APAC VP Business Development, Haifaa Daw said: “Unruly has identified a need in the marketplace for brands who want to elevate the environments they are running in. Given our relationships with premium local publishers, we’re excited to provide the technology to facilitate and lead strategic industry initiatives such as this one.”
Phil Townend, Chief Commercial Officer Unruly APAC, said: “We’re extremely proud to be working closely with these flagship publishers across Indonesia and the Philippines. Neuroscience and advanced measurement techniques show that consumer engagement levels are heightened within premium editorial environments and these video marketplaces offer both cost efficiency and engagement to drive business outcomes for advertisers. Our Trusted Marketplaces solve the problem of scarcity of genuinely premium, verifiably brand safe and viewable video at scale.”
Moris Rusmanto, VP of Digital Sales Kompas Gramedia said “There is a clear demand from advertisers for high quality video inventory and greater media collaboration to make buying at scale easier and more effective. The UnrulyX Trusted Marketplaces are a significant step towards giving advertisers access to some of the very best video ad formats online, and providing more certainty around brand safety and viewability. We look forward to testing this new proposition and working with the industry to deliver the best in digital advertising.”
Inquirer Interactive’s Chief Operating Officer, Gary Libby said: “With the introduction of The UnrulyX Trusted Marketplaces we have created a safe medium for advertisers who want to access verified inventory at scale. It is an encouraging development from the industry that will give advertisers access to quality audiences on one single platform.”
Advertisers can email Unruly’s commercial team at [email protected] to access The UnrulyX Trusted Philippines and Indonesia Marketplaces.