Go-Go-Gadget: Why Online Ads Are In Love With Tech

As far as online culture is concerned, there’s no vast difference between pop culture and tech culture. For every blog discussing details from the Star Wars set or what Jaden Smith said this week, you’ll find just as many poring over new smartphone specs or the latest GoPro-based, drone-enabled innovation.

As the latest iPhone is released, it’s clearer than ever that gadgets are their own buzzworthy form of entertainment.


It’s that time of year again. More than 160,000 people are currently ascending upon Las Vegas for all things consumer tech. That’s right, the Consumer Electronics Show (CES) kicks off today. Last year, the show saw more than 20,000 product announcements, close to 4,000 official exhibitors from more than 140 countries.

As everyone scours to find a fashionable wearable or their very own self-driving car, we took a look at the most shared videos from consumer technology brands, according to the Unruly Viral Video Chart.

Drawing on a wide range of psychological responses – including exhilaration, awe, warmth, sadness and knowledge – and social motivations – including hared passion, kudos – coolhunter, social utility, zeitgeist, self expression – consumer tech brands use a great variety of devices to get their videos watched and shared.