Unruly Receives TAG Anti-Fraud And Inventory Quality Certification

Unruly is excited to announce that we’ve received Independent Certification against the Trustworthy Accountability Group’s Anti Fraud guidelines, one of only 15 businesses worldwide to have achieved this status.

In addition to this, we are also one of only 7 businesses worldwide to be re-certified for the group’s Inventory Quality Guidelines program.

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The ANA estimates advertisers can lose almost $7billion a year to ad fraud – an astounding figure that highlights the desperate need for action to combat fraudsters.  

As a result, advertisers are demanding more from their partners on this front, asking them to their money where their mouths are. Just last week, advertisers, including Mars, Deutsche Bank and adidas, pulled their ads from YouTube because of obscene comments left under videos that feature children.

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26 new companies, including Unruly, complete TAG Anti-Fraud certification process

WASHINGTON, DC – November 28, 2017 – The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today announced that the number of companies to have received TAG’s Certified Against Fraud Seal has more than doubled since April 2017.

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Initial Companies to Receive TAG-ID Include American Express, AOL, AppNexus, Bloomberg, Disney, Facebook, Forbes, Google, GroupM, Horizon Media, Index Exchange, IPG, McDonald’s, NBCUniversal, Omnicom, OpenX, Publicis, Rubicon Project, Time Warner Cable, Viacom, Unruly, Warner Bros., Weather Company, WPP, Yahoo, Ziff Davis

WASHINGTON, DC – July 26, 2016 – The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today opened a new era of transparency in digital advertising as it announced the first hundred companies to be approved for participation in the TAG Registry.

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