Super Bowl Whitepaper: 3 Ingredients For A Successful Campaign

With the Eagles and Patriots gearing up for the biggest football game of the year, another battle is brewing as the world’s biggest brands get ready to launch their spots.

But before we start thinking about the most effective and important Super Bowl ads of 2018, we thought we’d look back on last year’s successes, and dig a little deeper into what advertisers can learn from the big game’s highs and lows.