Ah, the Super Bowl. The Big Game. Americans far and wide will be hoping their teams get through the play-offs and make it to the biggest game of the year at Levi’s Stadium on February 7. Marketers, on the other hand, are gearing up for a different type of game.
Nielsen reported last year’s Super Bowl was the most watched TV program in US history, with a staggering 114.4 million viewers tuning in to watch the game. And if that wasn’t enough, CBS will this year be live streaming the whole game online – ads and all – at the same time. At $5 million for just 30 seconds, brands will be hoping to make every second count next month.