Huddle is a jam-packed event of intimate and no-holds-barred discussions about the future of media, and each year the event focusses on a different subject. This year the focus is on ‘The New Era of Influence’.
The session entitled ‘The Art of Science and Emotions’ will take participants on a journey that explores the different applications of emotional data and demonstrates how emotions provide the competitive edge in a brands media strategy, now and in the future.
From supercharging campaign effectiveness to creating visualisations of our subconscious, emotional data is the new secret sauce that marketers need to pay attention to.
Our expert panel will explore the different ways emotional data can be applied, and the art and science of emotions will be bought to life as the audience can test Unruly’s facial coding for themselves, or participate in Visualogical, and create a digital portrait of their subconscious!
The session will take place in area 62 at 12pm.