New Unruly Testing Tool Lets Advertisers Know If Their Ads Are Sexist

Global video marketplace launches new stereotype analysis on International Women’s Day to help advertisers ‘unstereotype’ their ad campaigns – Image credit: Eli Rezkallah

LONDON, SYDNEY, SINGAPORE, NEW YORK – March 8, 2018 – Global video marketplace Unruly today launches a new insight tool that tests to see whether an ad is sexist or not.

To mark International Women’s Day (March 8), the company has created a stereotype analysis as part of its content testing solution, UnrulyEQ Max, which evaluates whether the ad’s content reinforces harmful gender stereotypes of women and men.