Home Show: Spotify, Harper Collins & Wireless On the Future Of Audio

The Home Show explores how connected tech and the internet of things are changing the way brands interact with consumers.

In the series, our futurist, Simon Gosling, chats with innovative businesses and individuals whose products and ideas are disrupting their industries.

This month we were lucky enough to sit down with Marco Bertozzi, VP Head of Sales at Spotify, Liam Fisher, Wireless Group National Radio Controller, and Rachel Mallender, Group Audio Director at Harper Collins.

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Every week Unruly rounds up the latest and greatest ads for your viewing pleasure, so you can catch up on anything you missed before the weekend.

This week’s batch features pop stars, people pretending to be dogs, and real mums.

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Article originally appeared in Campaign.

For a service which boasts an estimated 40 million users, Spotify has maintained a surprisingly low public profile in Adland.

This is particularly true when you compare the tech brand to its main competitors, whose preferred methods include big-budget campaigns and Justice League-style celebrity summits.

But this is no longer the case. Perhaps because competition in content-streaming is greater than ever, Spotify has entered the fray with a series of smart, catchy and, crucially, funny campaigns. (more…)

Taking on projects outside your brand’s comfort zone and managing creative expectations are just some of the issues faced by marketers. In our latest Meet The Makers episode, we discuss how pro-active networking and smart collaborations can ease these problems significantly.

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Ed Sheeran walks around, a guy is saved from being shot by his Mercedes and a taxi driver is forced to listen to a couple’s crappy Spotify playlist. Yep, it’s just another week in AdLand!

So which ads have caught fire on the web over the last seven days? Here are our five picks.

Enjoy!

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