4 Stats That Prove The Power Of Emotions In Sports Advertising

Unruly CEO Sarah Wood today joins sporting stars Sir Bradley Wiggins, Lawrence Dallaglio and Michael Atherton at Cannes Lions for a chat over lunch about how brands can effectively engage consumers around major sporting events.

Making yourself heard during these global tournaments is not easy. With Wimbledon just around the corner, and the Winter Olympics in South Korea and the World Cup in Russia taking place next year, the competition for eyeballs promises to be fierce.

But how do brands rise above the noise to make themselves heard?

(more…)