This Girl Can Is Up And Running & Honda Reaches New Heights: 5 Ads You Should Watch Right Now

It’s been a busy week in Adland, from the Oscars to brands gearing up for #InternationalWomensDay on March 8th – there’s a lot to keep up with.

Luckily, Unruly is here to help with our roundup of the best ads from the past 7 days. (more…)

At Cannes Lions this year, Unilever CMO Keith Weed declared ‘the time is right for us as an industry to challenge and change how we portray gender in our advertising’. His message was backed up by the announcement of the FMCG giant’s UnStereotype initiative, and comes in the wake of a steady rise in empowering portrayals of women in ads. 

Brands like Always and Dove have been leading the charge in recent years, shifting their marketing efforts towards realistic representations of women and highlighting causes that champion gender equality.


Sport England’s triumphant #ThisGirlCan ad campaign returns this week, just in time for International Women’s Day. The campaign has been relaunched as part of a partnership between Sport England and Sport Relief, which kicks off on March 18.

The #ThisGirlCan campaign first aired in January 2015 and, after being heavily praised for its empowering message, went on to win the inaugural Glass Lion at the Cannes Film Festival.