New Era Of Transparency In Digital Advertising As Unruly Included In First Hundred Companies Approved For TAG Registry

Initial Companies to Receive TAG-ID Include American Express, AOL, AppNexus, Bloomberg, Disney, Facebook, Forbes, Google, GroupM, Horizon Media, Index Exchange, IPG, McDonald’s, NBCUniversal, Omnicom, OpenX, Publicis, Rubicon Project, Time Warner Cable, Viacom, Unruly, Warner Bros., Weather Company, WPP, Yahoo, Ziff Davis

WASHINGTON, DC – July 26, 2016 – The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today opened a new era of transparency in digital advertising as it announced the first hundred companies to be approved for participation in the TAG Registry.

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How do brands create agile and reactive content? And what are the biggest trends in branded social video right now? These are just some of the topics under discussion in the latest edition of our Meet the Makers column – a series of articles in which we talk to London’s brightest and best creators about how they produce effective content.

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This month marks 10 years since Scott, Matt and myself started up Unruly.

From distributing our first campaign “Krumping – Matrix Style!” out of a leaky office in the Truman Brewery, in Shoreditch, (where it was *just about* possible to upload a video on the single ADSL line without crashing the system) to becoming a high-profile scale-up and part of the News family in 2015, the Unruly journey over the past decade has been incredible, exhilarating and beyond our wildest dreams.

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The ladies of Litchfield are back – and don’t we know it! While we haven’t had a chance to binge on the third season of Orange Is The Black just yet (it’s still working hours after all), we couldn’t help but notice video promos of the Netflix favorite have been flooding the Unruly Viral Video Chart all week.

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As with everything, the standards of ‘dadhood’ have changed radically over time. In simpler, more cave-centric times, the Dad Domain consisted primarily of hunting, gathering and maybe helping out with homework.

For the Victorians, the Dad was an elusive creature who sat grim-faced at one end of the dinner table, stoically straightening his stovepipe hat. In recent history, you were more likely to find pop culture dads fetishising BBQ equipment ahead of the big game, but even those stereotypes are changing. Dads, after all, are more hands on these days: as much at home in the kitchen as helping out changing diapers.

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The humble PSA is in the middle of a renaissance. Wherever you turn online, a new breed of socially-conscious yet highly-shareable video ads come bouncing between newsfeeds, generating industry buzz and dominating user attention.

While major brands compete to outsize and outspend each other, the real champions of 2015’s ad game are the small charities, activist organisations and humanitarian groups that are using emotion and wit to channel the immense power of the Open Web towards social good.

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Unruly launches new targeting capability which connects advertisers with viewers most likely to connect emotionally with a specific ad; with Unruly’s DMP brands and media agencies can now apply emotional intelligence to paid media for the first time

March 25, 2015 – Video ad tech company Unruly today launches a new targeting capability which helps advertisers connect with consumers most likely to emotionally engage with a specific ad.

Unruly Custom Audiences uses data from the video ad tech company’s predictive algorithm, Unruly ShareRank™ – created using 1.3 trillion tracked views and over 250,000 consumer data points – to target across paid media the consumers most likely to experience a strong emotional connection to a specific video, maximizing brand recall, earned media and purchase intent.

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This article originally appeared in Marketing magazine

The Canadian Safe School Network – ‘Kids Read Mean Tweets’

Rating: 8/10

Anyone who frequents YouTube’s frontpage is likely to be familiar with the ‘Celebrities Read Mean Tweets’ web-series. Even if you’ve never watched a single video, the catchy, click-happy title explains itself perfectly. A highly viral segment on US talk show host Jimmy Kimmel’s late night show, the clips feature famous faces taking turns to read aloud the worst the internet can throw at them. Recent editions have featured the likes of Britney Spears, Adam Sandler and President Barack Obama. Yes, even him.

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Conventional wisdom says that the perfect film is two hours long and that the perfect pop song is three minutes long, but how long is the perfect online advert?

We encounter video adverts online on a daily basis. Some are promoted on Twitter, others appear in banner ads and others are spread directly across social media platforms or ‘dark social’ like email and IM. And with a spot’s ‘viewability’ (i.e. its ability to not only gain but retain a viewer’s active attention) set to become the industry marker for 2015, you have to wonder: what length of ad is most likely to engage viewers?

Ask pretty much anyone if attention spans are decreasing and they’ll say “yes”, before tuning out to check their newsfeed. Every day we’re told that the 21st Century cocktail of 24 hour news, clickbait ‘listicles’ and smartphone games have left us hopefully impatient, picking up and dropping stories the second we’re bored. Goldfish with 4G, essentially. But is this actually true?

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