Brands to increase ROI of social video campaigns based on customised research & insight.
27 June, 2012 – Unruly today launched the world’s first social video lab, which will allow brands and agencies to predict the effectiveness and shareability of their video content before they invest in campaign budget to disseminate it across the web.
Based at Unruly’s London headquarters, the social video lab will use exclusive analytics to enable clients to maximise the potential return on investment of their content. Brands can pre-test the video, and then tweak it based on custom-built insight and research from Unruly, before it is set live online.
Unruly’s Viral Video Chart, which has tracked over 300 billion video streams since launching in 2006, is the engine behind the video analytics. Clients’ concepts will be tested using sentiment tracking and competitive intelligence. The data will then be blended with the latest creative techniques in conjunction with academic institutions, including psychometric testing and focus groups with bloggers.