Today ABC issues video ad technology company Unruly with a certificate of their compliance with the Social Video Code. This certificate confirms Unruly’s compliance with the Social Video Code of Conduct recently approved by JICWEBS. The new Code is an extension of the Digital Trading Standards Group (DTSG) Good Practice Principles, which aim to deliver a higher level of brand safety to advertisers.
Social Video is defined as ‘non-interruptive, user-initiated video’ and is a rapidly growing area. This certification is available to all businesses who request ABC to verify their compliance in this area; bringing greater trust and transparency to digital advertising. Unruly is the first business to receive this certification.